The Muses Guide to Creating & Managing Your Own Sales Newsletter

"Super easy to read, navigate and understand... helpful info, helpful ideas, great links." --Danielle, Doodles Jewels This Guide covers the basics to help you get started with a sales newsletter for your small business. You'll find answers to these questions: What is a Newsletter? What is a List? Why Do I Need a Newsletter? How Do I Create a Newsletter? Should I Send in HTML or Text Format? How Can I Save Time on My Newsletter? How Do I Get Subscribers? How Do I Promote My Newsletter?

As well as the following bonus sections:

• Avoiding the Four Letter SP*M Word
• Frequently Asked Questions
• Sample Text & HTML Sales Newsletters

In this Guide I've started with square one and cover what a newsletter is and why you need one, then I explain the four different options you have for creating and managing your newsletter including the benefits and drawbacks of each option.

You'll also find "Beyond the News: Ideas to Add Interest and Personality" which offers you 12 unique, creative ways to add a little content to your sales newsletter and help your subscribers get to know you.

You can read about 8 easy ways to promote your newsletter both online and offline...

And there's a 2 1/2 page section on how to keep from being blacklisted as a spammer (it happens to newsletters more often than you might think in the world of today’s aggressive spam filtering), with the two tools you must use before you send your newsletter. I also share what to do if you are blacklisted and provide the information and links you need to get de-listed.

Created especially for small business owners who want to create and manage their own sales newsletters, it's 22 pages (8 1/2" x 11" size) full of great information, tips, and advice to help you succeed.

© 2007 The Muses Guide. All Rights Reserved.
Site Design & Hosting by Elemental Muse